Clay is the key

Clay is the key


Text by: Khaoula Erraoui


Category: Environment / energy / rural development


45% of rural areas in Morocco still do not have access to electricity, a fact that deprives them of any means of preserving food. Even areas with electricity cannot meet this need by purchasing a refrigerator because of limited income.
Due to this lack of refrigeration, more than 80% of food products (vegetables, fruits, milk, etc.) undergo alterations, even medical drugs that must be kept in a cold temperature do not retain their value / effect (Example: Insulin).
Go Energyless is a company that designs, manufactures and markets sustainable products that do not consume electricity, the first of which is a natural clay-based refrigerator.
Initiated by 3 young students and members of Enactus FST Mohammedia: Salaheddine Moutacharif (CTO & Product manager) and Raowia Lamhar (Co-founder) and Soufiane Brahimi (CMO, CRM & PR manager). The company subcontracted in the beginning its production to four potters in Tameslouht, in the Marrakech region. These potters have a monthly income that does not exceed 3000 Dhs / month in summer and almost half of this income in winter. The case of these potters is like 62% of Moroccan potters who sell their products only in summer.
The monthly production capacity of Go Energyless reaches 300 units per month, offering two products:
- A refrigerator pot for rural areas;
Through its progress, the company aims to increase its production capacity up to 100 units per week each year wich is 5200 pot/year, create more than 70 job opportunities, have sales outlets in organic stores and meet the needs of at least 1,000 households/year, 30 % must be inhabitants of rural areas.